![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/65a73f9e5d58d46d5144f6d1_balloons%20422.webp)
The toughest part of this project was nailing down a solid idea and then making sure it hit the mark with my audience. Sketching really helped me play around with concepts and fine-tune them. I went with these tall posters because they gave that sense of looking up at a balloon festival, plus they had extra room for all the key details.
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541a8c6fc5d3c38cd815963_balloons%20401.webp)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541a8ce4a14944bf10e2fac_balloons%20411.webp)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541a8d739885da76803bb8c_balloons%20421.webp)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541ad1e9c48d6d9eed0ef26_balloons%206.webp)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541b0124f5187b4bfe1f2c7_balloons%207.webp)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541b01ad8eac01e3f38a593_balloons%208.png)
![](https://assets-global.website-files.com/64d65c83460c74335567b2ae/6541b9d53a91ebb1d9af69ce_balloons%209.webp)